The Institute is focused on providing the highest quality education in the automotive industry. Our team of experts provides online training, in-person classes, and consultations for various programs. Look for us at automotive industry conferences around the country and at our own MARS Conference, held tri-annually.

Check out our upcoming events below:

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What’s Your Message


June 30, 2020 @ 1:00 pm 3:00 pm MDT

You can have the best service, most talented technicians, and service advisors who care to a fault, but if potential customers don’t know about it, it doesn’t exist. Having a consistent and focused marketing message and campaign is essential to grow your business. What’s your story? Who is your target audience? Join us on this 2 hour workshop and learn what it takes to formulate and execute effective marketing, track the return, and adjust to maximize your potential.