Events

The Institute is focused on providing the highest quality education in the automotive industry. Our team of experts provides online training, in-person classes, and consultations for various programs. Look for us at automotive industry conferences around the country and at our own MARS Conference, held tri-annually.

Check out our upcoming events below:

Leading Edge #48: It Ain’t Easy: The Tough Parts of Management

  The Leading Edge is the Institute’s podcast. Catch it live on Facebook twice a month or find previous episodes on our podcast page, on PodBean, iTunes, or Spotify, or other popular podcast outlets. Add this episode to your your Google or Apple calendar with the buttons below.  

Advanced Sales Strategies

  Selling your value and yourself can prove difficult. After you've mastered the basics of sales. join us to get into the advanced techniques used to close that final gap. This 2 hour sales training utilizes strategies taken from our Advisor Mastery Program.    

$49.99

Everything to Know About Numbers and Profit

  Knowing the numbers that make you profitable is the most vital information for any owner. This 2 hour class covers the financial formulas to measure and evaluate your business; to watch it thrive, perform, and grow. Lead by industry trainer Cecil Bullard, this course will teach you how to take control of your finances […]

$49.99

Leading Edge #49: Employees: Interviewing, Hiring, Pay Plans & More

  The Leading Edge is the Institute’s podcast. Catch it live on Facebook twice a month or find previous episodes on our podcast page, on PodBean, iTunes, or Spotify, or other popular podcast outlets. Add this episode to your your Google or Apple calendar with the buttons below.  

Company Culture

  Everyone wants a place they enjoy working. A big part of that is the people there and the culture you’ve created (or haven’t). Culture will happen regardless of your involvement. Be on the front lines of creating the environment you want to be in, an environment driven towards success. Join us for a 2 […]

$49.99

Leading Edge #50: The New Norm: Live Chat, Pick-up & Delivery, Texts, Etc.

  The Leading Edge is the Institute’s podcast. Catch it live on Facebook twice a month or find previous episodes on our podcast page, on PodBean, iTunes, or Spotify, or other popular podcast outlets. Add this episode to your your Google or Apple calendar with the buttons below.  

What’s Your Message

  You can have the best service, most talented technicians, and service advisors who care to a fault, but if potential customers don’t know about it, it doesn’t exist. Having a consistent and focused marketing message and campaign is essential to grow your business. What’s your story? Who is your target audience? Join us on […]

$49.99

Leading Edge #51: Marketing for Summer & Beyond

  The Leading Edge is the Institute’s podcast. Catch it live on Facebook twice a month or find previous episodes on our podcast page, on PodBean, iTunes, or Spotify, or other popular podcast outlets. Add this episode to your your Google or Apple calendar with the buttons below.  

Leading Edge #52: The Worst of The Worst: How to Deal with Bad Employees

  The Leading Edge is the Institute’s podcast. Catch it live on Facebook twice a month or find previous episodes on our podcast page, on PodBean, iTunes, or Spotify, or other popular podcast outlets. Add this episode to your your Google or Apple calendar with the buttons below.  

Advanced Sales Strategies

  Selling your value and yourself can prove difficult. After you've mastered the basics of sales. join us to get into the advanced techniques used to close that final gap. This 2 hour sales training utilizes strategies taken from our Advisor Mastery Program.    

$49.99

Marketing for Automotive Repair Shops Conference

Management for Auto Repair Shops is set to be the leading management and leadership conference in the automotive industry for 2020. With management professionals from the automotive industry and beyond, you’ll gain a wealth of knowledge to help you better manage your auto shop. Shop owners, managers, and even service advisors will benefit from this […]