CLASSES

Classes | Institute for Automotive Business Excellence

At the Institute For Automotive Business Excellence we offer a variety of classes from our “Not For Owners Only” live classes and webinars to a complete online training course.

CLICK HERE to view our Events Calendar to see what classes and events are coming up or CLICK HERE to learn more about our online membership levels.

Events

“MASTERING SALES SKILLS AND CUSTOMER SERVICE” – MASTERS TRAINING

July 15 - July 16

Front Counter

Now that they are on the phone or in the shop it is imperative that you get them to buy your product and that they feel important. Selling is an art and we can teach you how to be an artist. 68% of the customers that leave a business and don’t come back do so because of indifference. Learn the skills to make every customer feel like they are important and appreciated.

  • Ethical Selling
  • What Your Customers Really Want
  • Attitude is Everything
  • Story Telling – Creating Emotion
  • Shifting the Customers Perspective
  • The Customer Ladder – Moving them to become Advocates
  • WOWing your Customers
  • 10 Biggest Mistakes Service Advisors Make
  • Turning People from Price to Value
  • Soft Selling – Getting them to the Yes
  • 10 Keys to Listening

Our “Masters Trainings” are centered around the steps on the ladders of success business owners are required to climb in order to produce a profitable businesses.

These classes are currently open to the public. Anyone may attend these classes by registering on our website, calling our toll free number and speaking to our Sales Department, or signing up when they attend one of our many classes held across the United States.

Masters Program clients are invited to attend the entire series as a part of the Master Program we offer. As a part of our Masters Program these classes are included in every Master Program package. Owners may also send select employees to these events within their program benefits.

All Masters Program classes are held in Ogden at the Institute training facility.

“THE FUNDAMENTALS NEEDED TO BRAND AND MARKET YOUR COMPANY” – MASTERS TRAINING

June 10 - June 11

Marketing Strategy

“The Fundamentals Needed to Brand and Market your Company ”Understanding what you have to offer your customer and which customers will want/need your product, and be willing to pay for it, is essential to your success. Bringing in the wrong customer causes undue stress and brings in little if any profit; in fact it usually cost you money. We will teach you how to match your product to your customers and how to reach out to and attract the right customers. Learn how to set a marketing budget and choose the right advertising to showcase your business.

  • Goals and Planning are the Beginning to Success
  • Defining and Strengthening your Brand
  • Communicating your Brand & Values to the Right Customer
  • Creating a Marketing Plan and Budget
  • The Core 6 and so much more
  • The 3 R’s
  • Just do IT

Our “Masters Trainings” are centered around the steps on the ladders of success business owners are required to climb in order to produce a profitable businesses.

These classes are currently open to the public. Anyone may attend these classes by registering on our website, calling our toll free number and speaking to our Sales Department, or signing up when they attend one of our many classes held across the United States.

Masters Program clients are invited to attend the entire series as a part of the Master Program we offer. As a part of our Masters Program these classes are included in every Master Program package. Owners may also send select employees to these events within their program benefits.

All Masters Program classes are held in Ogden at the Institute training facility.

“THE FUNDAMENTALS NEEDED TO BRAND AND MARKET YOUR COMPANY ” – MASTERS TRAINING

April 7 - April 8

Marketing Strategy

Understanding what you have to offer your customer and which customers will want/need your product and be willing to pay for it is essential to your success. Bringing in the wrong customer causes undue stress and brings in little if any profit; in fact it usually cost you money. We will teach you how to match your product to your customers and how to reach out to and attract the right customers.

  • Goals and Planning are the Beginning to Success
  • Defining your Brand and Your Customer
  • Matching your Values to the Right Customer
  • The Core 6
  • Creating a Marketing Plan and Budget
  • The 3 R’s
  • Just Do It

Stop spending 80% or your time on the 20% of people that are NOT your customer. You will learn proven strategies (Currently working in Successful Shops) to bring in the right customer to make you financially successful.

Get off the Roller coaster – 5 Proven Methods to create consistency in your business. This will not happen overnight but these new habits are sustainable.

The 6 Most Important Components of Your Marketing Plan that you MUST be doing.

Let’s talk about your Branding. Does your culture support the brand you promote?

Create your “Customer Avatar” – Who is your best Customer?

15 Ways to Go and Get Them!

We will complete spreadsheets to determine if where your spending your Money is where you should be spending your money!

By the end of class you will have a plan of action for building your customer base and strengthening your business.

Sponsored by
Kukui logo

THIS CLASS WILL BE HELD AT THE KUKUI OFFICES IN SAN JOSE, CALIFORNIA

Cecil front of class

Our “Masters Trainings” are centered around the steps on the ladders of success business owners are required to climb in order to produce a profitable businesses.

These classes are currently open to the public. Anyone may attend these classes by registering on our website, calling our toll free number and speaking to our Sales Department, or signing up when they attend one of our many classes held across the United States.

Masters Program clients are invited to attend the entire series as a part of the Master Program we offer. As a part of our Masters Program these classes are included in every Master Program package. Owners may also send select employees to these events within their program benefits.

GOOD COMMUNICATION IS ESSENTIAL TO SUCCESS -MASTERS TRAINING

April 11 - April 12

Smart Goals

Having consistent communication with the team is a necessary part of getting what you want. Teams that communicate will outperform those that do not. Does your staff understand what you want and how you want them to go about getting it? Does you team have regular and successful communication? Are you getting what you want without working too hard? Does it sometimes seem that the business is running you instead of you running the business? If you answered yes to any of these questions then you should attend this class.

  • Vision and Goal Setting
  • Getting Agreement
  • Leading Staff to the Answers you Need
  • How to have Successful Team Meetings
  • One-on-One Communication
  • Removing Anger from the Equation
  • The 10 Keys to Effective Listening
  • How to be Heard

BILL-G

Our “Masters Trainings” are centered around the steps on the ladders of success business owners are required to climb in order to produce a profitable businesses.

These classes are currently open to the public. Anyone may attend these classes by registering on our website, calling our toll free number and speaking to our Sales Department, or signing up when they attend one of our many classes held across the United States.

Masters Program clients are invited to attend the entire series as a part of the Master Program we offer. As a part of our Masters Program these classes are included in every Master Program package. Owners may also send select employees to these events within their program benefits.

All Masters Program classes are held in Ogden at the Institute training facility.

LEADING AND MANAGING – CREATING THE WINNING TEAM – MASTERS TRAINING

February 22 - February 23

Businessman

Winning teams have Strong Leaders and Managers. Understanding how to lead and manage staff is essential to getting what you want in business. Business without leadership and management reach equilibrium (a balance point close to but not quite at the point of going broke). And… these businesses can flounder for years until the staff and ownership are just plain worn out. We will teach you necessary leadership and management skills that will help you to inspire and get the most out of your team.

  • 3 Things Necessary to Inspire the Team
  • What Good Leaders Do
  • Creating Clear Vision and Mission
  • Using your Vision to Create your Goals
  • Managing the Team to the Win
  • Inspiring Others Around You
  • How to Hold a Company Meeting and an Individual Meeting

Bill teaching moment
Bill Greeno creating a “hands on”
moment for the class.

Our “Masters Trainings” are centered around the steps on the ladders of success business owners are required to climb in order to produce a profitable businesses.

These classes are currently open to the public. Anyone may attend these classes by registering on our website, calling our toll free number and speaking to our Sales Department, or signing up when they attend one of our many classes held across the United States.

Masters Program clients are invited to attend the entire series as a part of the Master Program we offer. As a part of our Masters Program these classes are included in every Master Program package. Owners may also send select employees to these events within their program benefits.

All Masters Program classes are held in Ogden at the Institute training facility.

“IMPROVING COMMUNICATIONS AND FLOW FOR TECHNICIANS”

May 21 - May 21

Working on a Car

Teaching technicians better communication strategies that result in . . .

  • Less Stress
  • Higher Incomes
  • Better Productivity
  • Satisfied Customers

This class is designed to help technicians learn how to maximize sales with better communication, complete inspections and value oriented descriptions on their job tickets.

Your shop will experience less stress for all, higher Average Repair Orders, higher sales, better pay, and a more satisfied customers. Improved communication skills give you more time to spend on the customer and less on the job itself.

TOPICS COVERED

  • A Tech’s View of Sales
  • Business and Sales Concepts Explained
  • Lower Car Count CAN Equal Better Production, Better Pay
  • ARO Theory
  • Making Money the Easy Way
  • Goal Setting
  • Creating an Estimate that SELLS
  • The 5 C’s
  • Productivity and Efficiency
  • Turning Great Inspections into Great Estimates
  • What the Service Advisor Needs to Sell the Work & Help You Succeed
  • Service Writing/Selling Explained

Ryan CloINSTRUCTOR: Ryan Clo

Institute Consultant, Successful Business Owner (2 shops) & Technician

“IMPROVING COMMUNICATIONS AND FLOW FOR TECHNICIANS”

February 6 - February 6

Mechanic with Wrench

Teaching technicians better communication strategies that result in . . .

  • Less Stress
  • Higher Incomes
  • Better Productivity
  • Satisfied Customers

TOPICS COVERED

  • A Tech’s View of Sales
  • Business and Sales Concepts Explained
  • Lower Car Count CAN Equal Better Production, Better Pay
  • ARO Theory
  • Making Money the Easy Way
  • Goal Setting
  • Creating an Estimate that SELLS
  • The 5 C’s
  • Productivity and Efficiency
  • Turning Great Inspections into Great Estimates
  • What the Service Advisor Needs to Sell the Work & Help You Succeed
  • Service Writing/Selling Explained

(Continental Breakfast and Lunch Provided)

Ryan Clo

INSTRUCTOR: Ryan Clo

Institute Consultant, Successful Business Owner (2 shops) & Technician

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

May 22 - May 22

Rising graph

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

Shop Owners feel like they don’t have complete control of their business and are not making the money they deserve. And many of them are right. Come and learn the keys necessary to put you back in the driver seat and increase your profits.

Learn the healthy metrics and key performance indicators that bring profit when present in your business and how to implement strategies that make it happen! Work smarter not harder and make the time you put in produce maximum results.

Spend the day with us to improve your profits by 5% or more, and learn how to take control of your business!

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

April 17 - April 17

Keys

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

This class is a great class for all business owners to take so they can decide if their business is giving them what they deserve. You will be guided to understand several KPI’s to measure in your business and use to know when you are WINNING the game.

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

April 16 - April 16

Keys

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

This class is a great class for all business owners to take so they can decide if their business is giving them what they deserve. You will be guided to understand several KPI’s to measure in your business and use to know when you are WINNING the game.

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

April 9 - April 9

Keys

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

This class is a great class for all business owners to take so they can decide if their business is giving them what they deserve. You will be guided to understand several KPI’s to measure in your business and use to know when you are WINNING the game.

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

April 3 - April 3

Keys

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

This class is a great class for all business owners to take so they can decide if their business is giving them what they deserve. You will be guided to understand several KPI’s to measure in your business and use to know when you are WINNING the game.

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

April 2 - April 2

Keys

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

This class is a great class for all business owners to take so they can decide if their business is giving them what they deserve. You will be guided to understand several KPI’s to measure in your business and use to know when you are WINNING the game.

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

February 21 - February 21

Keys

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

WorldPacThis class is a great class for all business owners to take so they can decide if their business is giving them what they deserve. You will be guided to understand several KPI’s to measure in your business and use to know when you are WINNING the game.
The details for this class can also be found on the Worldpac website under business classes.

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

February 20 - February 20

Keys

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

WorldPacThis class is a great class for all business owners to take so they can decide if their business is giving them what they deserve. You will be guided to understand several KPI’s to measure in your business and use to know when you are WINNING the game.
The details for this class can also be found on the Worldpac website under business classes.

“THE KEYS TO SUCCESS” IMPROVING PROFITABILITY

January 30 - January 30

Keys

If you want to know how to get what you want and if you want to know what the keys are to being successful in an Automotive Service and Repair Business then this class is a must. Learn the keys to financial success, to being an effective leader and the keys to managing staff to get the results that you want. Make running your business easier and more profitable – spend the day with us and improve your bottom line by 5% or more.

  • 15 Keys to Success
  • 6 Most Important Numbers to Know
  • Accounting v Management
  • Leading the Team to Success
  • Get what you WANT!
  • The Management Cycle

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

"CONFIDENT SELLING – ADVANCED SERVICE ADVISOR WORKSHOP"

May 14 - May 16

Quality-Control

Everyone that takes this class leaves with more confidence in themselves and in their product. When confidence improves sales improves. Learn how the right processes will give you more time, and increase your confidence and the value of your product. Learn how to stop doing the things that you should not and focus on your customers and selling. If you want to improve your confidence and increase your selling skills then this class is a must.

  • What is a Service Advisors Job – An effective job description
  • 13 Important Processes for Service Advisors – Create Time & Success
  • 10 Big Mistakes Made by Service Advisors
  • Creating Confidence in Yourself and Your Product
  • What makes you special – your U.S.P. (Why You)
  • The keys to turn people from Price to Value
  • Selling and closing Phone Shoppers – Stop talking Price
  • 15 rules for Writing Service
  • The Management Cycle
  • Getting others to do what you want them to do

Cecil Bullard

“CONFIDENT SELLING – ADVANCED SERVICE ADVISOR WORKSHOP”

March 11 - March 13

Cecil from back of class

Everyone that takes this class leaves with more confidence in themselves and in their product. When confidence improves sales improves. Learn how the right processes will give you more time, and increase your confidence and the value of your product. Learn how to stop doing the things that you should not and focus on your customers and selling. If you want to improve your confidence and increase your selling skills then this class is a must.

  • What is a Service Advisors Job – An effective job description
  • 13 Important Processes for Service Advisors – Create Time & Success
  • 10 Big Mistakes Made by Service Advisors
  • Creating Confidence in Yourself and Your Product
  • What makes you special – your U.S.P. (Why You)
  • The keys to turn people from Price to Value
  • Selling and closing Phone Shoppers – Stop talking Price
  • 15 rules for Writing Service
  • The Management Cycle
  • Getting others to do what you want them to do

Are you ready to experience amazing results like others that have attended this class?

Cecil Bullard

This class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence

Learn to avoid the common mistake of just taking orders and not building VALUE. Build VALUE and get the customer on your side.
Attend Cecil’s 2 day Service Advisor Academy and start selling more and hearing YES more often. Cecil has helped hundreds of shop owners earn millions more in their businesses over the last 12 years as a consultant. As a 35 year veteran in the automotive industry he is a 3rd generation technician and owner. He is a well known and sought after teacher, and mentor currently guiding automotive service businesses create and implement a plan for success.

“CONFIDENT SELLING – ADVANCED SERVICE ADVISOR WORKSHOP” – WTI TRAINING COURSE

February 26 - February 28

Cecil from back of class

Everyone that takes this class leaves with more confidence in themselves and in their product. When confidence improves sales improves. Learn how the right processes will give you more time, and increase your confidence and the value of your product. Learn how to stop doing the things that you should not and focus on your customers and selling. If you want to improve your confidence and increase your selling skills then this class is a must.

  • What is a Service Advisors Job – An effective job description
  • 13 Important Processes for Service Advisors – Create Time & Success
  • 10 Big Mistakes Made by Service Advisors
  • Creating Confidence in Yourself and Your Product
  • What makes you special – your U.S.P. (Why You)
  • The keys to turn people from Price to Value
  • Selling and closing Phone Shoppers – Stop talking Price
  • 15 rules for Writing Service
  • The Management Cycle
  • Getting others to do what you want them to do

Are you ready to experience amazing results like others that have attended this class?

Cecil BullardThis class is taught by Cecil Bullard, Industry Expert and FOUNDER of the Institute for Automotive Business Excellence through a partnership with Worldpac Training Institute. You can register for this class on the Worldpac Training Institute page:

WorldPac logo