Should I Charge Premium Prices

As a shop owner considering charging premium prices, you’ve likely realized that in order to charge a premium price, you need to provide a premium service. But what does premium even mean? How is it defined when there are other shops marketing premium services but all delivering different levels of service? That’s the thing about premium. Premium is a relative idea that does not mean the same thing to every person. How a potential customer defines and understands premium depends  continue reading



Managing Auto Shop Reviews: The Good, The Bad, & How to Handle Them

Consider today’s world of digital marketing, social media, websites, and instant messaging. What do you think customers are looking at most when they find your shop for the first time? While the content and appearance of your site and social channels is important, one of the first places potential customers flock to is the review section. Reviews have become gold, a currency that you can use to boost your image or one that can easily drown you in the debt  continue reading