Should I Charge Premium Prices

As a shop owner considering charging premium prices, you’ve likely realized that in order to charge a premium price, you need to provide a premium service. But what does premium even mean? How is it defined when there are other shops marketing premium services but all delivering different levels of service? That’s the thing about premium. Premium is a relative idea that does not mean the same thing to every person. How a potential customer defines and understands premium depends  continue reading


Is Employee Training Worth It?

Is employee training worth it? It’s expensive, pulls them away from work, occupies weekends and/or evenings, and they may even get paid to go. We’re talking a lot of money here! How can anyone justify it? The answer is, you can’t afford not to train them or have them trained. Stop, I repeat STOP trying to avoid training your staff! I’d rather pay to train someone and have them quit than not train them and have them stay! Having employees  continue reading