Posts

Sorted by Tag: value

  • How to Manage a Sales Team

    Wednesday 21 August 2019

    There are 2 things that you should concern yourself with when it comes to managing sales, people and time. Both of those break down further but I’ll try to explain each piece as best I can and hopefully it’ll all make sense when I’m done. But yeah, when you’re managing a sales team, those are the 2 most important things, and surprisingly it’s not about money... read more

  • Charging Premium Prices

    Wednesday 07 August 2019

    As a shop owner considering charging premium prices, you’ve likely realized that in order to charge a premium price, you need to provide a premium service. But what does premium even mean? How is it defined when there are other shops marketing premium services but all delivering different levels of service? And how do you stand out from the crowd? ... read more

  • A Look at Joining the Institute

    Wednesday 03 July 2019

    Marketing has been my passion for more than four years now; there’s just something about combining the psychology behind decisions with in-depth data analysis that has always drawn me in. Most of my years in marketing have also been focused on travel, and it’s no surprise that it quickly became a passion as well. My husband and I have traveled to most of the Caribbean, visit Disneyland and Disney World each year, and have recently discovered a love for Europe. But even as fulfilling... read more

  • 5-steps to Finding a Great Auto Repair Shop

    Wednesday 13 June 2018

    I often have friends ask me where a good place would be to take their vehicles. After years of owning an independent repair shop and consulting, I can definitely say that there are indicators that you’ve found a good place. Honesty is key of course but it’s not nearly as much of an issue as some would think. There are many honest auto shops out there that still don’t do their customers any favors. Here are 5 steps to help you choose a place to have your vehicle serviced should... read more

  • Selling Service with Confidence and Clarity

    Wednesday 13 June 2018

    I think Confidence and Clarity are at least two traits you must have when selling services to your customers. Without the two, you are surely hurting your potential sales goals. Think about when someone is trying to sell you something, how do you feel? Do you want someone who knows their product or service well? How about someone who is hesitant and wishy-washy? Do you want them to be clear and confident in what they are telling you? I think so…. so when you are dealing with your customer... read more

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