Posts

Sorted by Tag: value

  • A Look at Joining the Institute

    Wednesday 03 July 2019

    Marketing has been my passion for more than four years now; there’s just something about combining the psychology behind decisions with in-depth data analysis that has always drawn me in. Most of my years in marketing have also been focused on travel, and it’s no surprise that it quickly became a passion as well. My husband and I have traveled to most of the Caribbean, visit Disneyland and Disney World each year, and have recently discovered a love for Europe. But even as fulfilling... read more

  • 5-steps to Finding a Great Auto Repair Shop

    Wednesday 13 June 2018

    I often have friends ask me where a good place would be to take their vehicles. After years of owning an independent repair shop and consulting, I can definitely say that there are indicators that you’ve found a good place. Honesty is key of course but it’s not nearly as much of an issue as some would think. There are many honest auto shops out there that still don’t do their customers any favors. Here are 5 steps to help you choose a place to have your vehicle serviced should... read more

  • Selling Service with Confidence and Clarity

    Wednesday 13 June 2018

    I think Confidence and Clarity are at least two traits you must have when selling services to your customers. Without the two, you are surely hurting your potential sales goals. Think about when someone is trying to sell you something, how do you feel? Do you want someone who knows their product or service well? How about someone who is hesitant and wishy-washy? Do you want them to be clear and confident in what they are telling you? I think so…. so when you are dealing with your customer... read more

  • Knowing and Understanding Your Value

    Monday 11 June 2018

    Do you understand what value you bring to your customers? What is your service worth?  What is it about the automotive repair industry that causes us to take pride in our poverty?  There are many shop owners who feel they have to discount to attract and retain customers.  When we discount, what message are we sending?  We tell our customers that our work is not worth that much.  We tell our employees that they are not worth that much.  We send a message to the wor... read more

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