Posts

Sorted by Tag: inspiration

  • A Look at Joining the Institute

    Wednesday 03 July 2019

    Marketing has been my passion for more than four years now; there’s just something about combining the psychology behind decisions with in-depth data analysis that has always drawn me in. Most of my years in marketing have also been focused on travel, and it’s no surprise that it quickly became a passion as well. My husband and I have traveled to most of the Caribbean, visit Disneyland and Disney World each year, and have recently discovered a love for Europe. But even as fulfilling... read more

  • Vision with Action Can Change the World

    Wednesday 13 June 2018

    Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. ~ Joel A. Barker   As Joel Barker says in the quote above, Vision (or a Vision Statement) is a critical part of an organization. Without a clear and understood vision in your shop, managers, service writers and technicians are just going through the daily motions to get the job done. Day to day, passing the time, until closing time. Employees of shops without a c... read more

  • Knowing and Understanding Your Value

    Monday 11 June 2018

    Do you understand what value you bring to your customers? What is your service worth?  What is it about the automotive repair industry that causes us to take pride in our poverty?  There are many shop owners who feel they have to discount to attract and retain customers.  When we discount, what message are we sending?  We tell our customers that our work is not worth that much.  We tell our employees that they are not worth that much.  We send a message to the wor... read more

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