Posts

Sorted by Category: Marketing

  • Auto Shop Reviews: The Good, The Bad, & How to Handle Them

    Friday 03 January 2020

    Consider today’s world of digital marketing, social media, websites, and instant messaging. What do you think customers are looking at most when they find your shop for the first time? While the content and appearance of your site and social channels is important, one of the first places potential customers flock to is the review section. Reviews have become gold, a currency that you can use to boost your image or one that can easily drown you in the debt of scaring off future clients... read more

  • 7 Tips to Market Your Auto Shop

    Wednesday 24 July 2019

    Whether you’re a seasoned shop owner, just opening your automotive repair shop, or somewhere in between, you’ve likely pondered how to best market your auto shop at least once. Marketing has evolved into something entirely different than it was ten, twenty years ago. With the changes have come great opportunities for even the smallest shops to get there name out there, although it may seem confusing at first. To help you get started – or make sure your marketing efforts are on... read more

  • 5-steps to Finding a Great Auto Repair Shop

    Wednesday 13 June 2018

    I often have friends ask me where a good place would be to take their vehicles. After years of owning an independent repair shop and consulting, I can definitely say that there are indicators that you’ve found a good place. Honesty is key of course but it’s not nearly as much of an issue as some would think. There are many honest auto shops out there that still don’t do their customers any favors. Here are 5 steps to help you choose a place to have your vehicle serviced should... read more

  • Knowing and Understanding Your Value

    Monday 11 June 2018

    Do you understand what value you bring to your customers? What is your service worth?  What is it about the automotive repair industry that causes us to take pride in our poverty?  There are many shop owners who feel they have to discount to attract and retain customers.  When we discount, what message are we sending?  We tell our customers that our work is not worth that much.  We tell our employees that they are not worth that much.  We send a message to the wor... read more

If You Are Using A Screen Reader And Are Having Problems Using This Website, please call Institute for Automotive Business Excellence (385) 238-4534 For Assistance.