Vision with Action Can Change the World

Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.

~ Joel A. Barker


As Joel Barker says in the quote above, Vision (or a Vision Statement) is a critical part of an organization. Without a clear and understood vision in your shop, managers, service writers and technicians are just going through the daily motions to get the job done. Day to day, passing the time, until closing time.

Employees of shops without a clear vision run a high risk of burn out because they don’t have a meaningful reason for being there. They will feel like there is no future there because they just don’t have any idea what the future holds. The unknown can be frightening.

The Owner of the shop must discover and know the answer to a few questions to develop their vision.

  1. Who you want to be. What is the personality of your shop? One does not have to settle for who their shop is rather, when writing a vision statement, decide where you are going.

  2. Why do you have a shop/ why are you there.?

  3. What do you want

  4. Who works for you?

  5. Why do they work for you?

  6. What do they want?

These are question that will help you come up with a united vision. It is debatable whether to involve your staff by asking them these questions. I would say this, if you want your staff to buy in to a powerful future that involves a united vision of where the company is going, it may be easier if they feel your vision is aligned with their own. That said, you can do it yourself, but you may need to work a little harder on the back side to get them to understand where you are headed.

Write down the answers to these questions. You will l need to fashion a statement from the answers; try to keep it simple. Use common words and an easily understandable statements. In fact, It’s my opinion that the shorter the better. One rule of thumb I like is, that a vision statement should be able to fit on a shirt.

Here are some examples of vision statements from companies you may recognize;

BorgWarner Inc.; “BorgWarner is the recognized leader in advanced products and technologies that satisfy customer needs in powertrain components and systems solutions”.

Adobe; “Adobe revolutionizes how the world engages with ideas and information”.

American Express; “We develop relationships that make a positive difference in our customer’s lives”.

Amgen Inc.; “To serve patients”.

Anheuser-Busch Companies, Inc.; “Through all our product, services and relationships, we will add to life’s enjoyment”.

Sara Lee Corp.; “To simply delight you… every day”.

Nike; “To bring inspiration and innovation to every athlete in the world”.

Quality Automotive and Smog; “Your Trusted Local Auto Care”

There are many names out there to identify your direction and company identity. Some of the names are vision statement, purpose statement, company identity, core values, corporate description, company mission, and position statement. These are terms that may work to support one another or may even overlap. My advice, don’t get hung up on what to call it or what it should say. JUST DO IT! Figure out where you want to go and tell everyone. Get them to buy in. Write it down, celebrate it.


Bill Greeno

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