Do you understand what value you bring to your customers?
What is your service worth?
What is it about the automotive repair industry that causes us to take pride in our poverty? There are many shop owners who feel they have to discount to attract and retain customers. When we discount, what message are we sending? We tell our customers that our work is not worth that much. We tell our employees that they are not worth that much. We send a message to the wor... read more