Posts

  • Charging Premium Prices

    Wednesday 07 August 2019

    As a shop owner considering charging premium prices, you’ve likely realized that in order to charge a premium price, you need to provide a premium service. But what does premium even mean? How is it defined when there are other shops marketing premium services but all delivering different levels of service? And how do you stand out from the crowd? ... read more

  • Is Confidence Important in Selling?

    Friday 02 August 2019

    I am confident that there are some sales people that can sell products that they don’t believe in but I, for one, am not that guy. I have to have confidence in my product and in my people in order to successfully sell a large percentage of the work. If I do have confidence, well get out of my way because I am going to sell some stuff. Cy... read more

  • 7 Tips to Market Your Auto Shop

    Wednesday 24 July 2019

    Whether you’re a seasoned shop owner, just opening your automotive repair shop, or somewhere in between, you’ve likely pondered how to best market your auto shop at least once. Marketing has evolved into something entirely different than it was ten, twenty years ago. With the changes have come great opportunities for even the smallest shops to get there name out there, although it may seem confusing at first. To help you get started – or make sure your marketing efforts are on... read more

  • "Business" Culture

    Wednesday 17 July 2019

    Currently, I’m sitting with my feet up on my desk and my chair kicked back – enjoying some coffee and the low hum of the air conditioning. The office is mostly quiet, but with an energy in the air. Kurt just pulled into a parking space outside my window and is walking in with a bag of freshly baked bread. He loves creating these artisanal loafs and sharing them with the office, some with jalapenos or basil and tomatoes – I hope it’s that one. I’m finally sitting dow... read more

  • A Look at Joining the Institute

    Wednesday 03 July 2019

    Marketing has been my passion for more than four years now; there’s just something about combining the psychology behind decisions with in-depth data analysis that has always drawn me in. Most of my years in marketing have also been focused on travel, and it’s no surprise that it quickly became a passion as well. My husband and I have traveled to most of the Caribbean, visit Disneyland and Disney World each year, and have recently discovered a love for Europe. But even as fulfilling... read more

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