Posts

  • Selling Service with Confidence and Clarity

    Wednesday 13 June 2018

    I think Confidence and Clarity are at least two traits you must have when selling services to your customers. Without the two, you are surely hurting your potential sales goals. Think about when someone is trying to sell you something, how do you feel? Do you want someone who knows their product or service well? How about someone who is hesitant and wishy-washy? Do you want them to be clear and confident in what they are telling you? I think so…. so when you are dealing with your customer... read more

  • Knowing and Understanding Your Value

    Monday 11 June 2018

    Do you understand what value you bring to your customers? What is your service worth?  What is it about the automotive repair industry that causes us to take pride in our poverty?  There are many shop owners who feel they have to discount to attract and retain customers.  When we discount, what message are we sending?  We tell our customers that our work is not worth that much.  We tell our employees that they are not worth that much.  We send a message to the wor... read more

If You Are Using A Screen Reader And Are Having Problems Using This Website, please call Institute for Automotive Business Excellence (888) 983-2959 For Assistance.