The Leading Edge Blog

A Look at Joining the Institute

Marketing has been my passion for more than four years now; there’s just something about combining the psychology behind decisions with in-depth data analysis that has always drawn me in. Most of my years in marketing have also been focused on travel, and it’s no surprise that it quickly became a passion as well. My husband and I have traveled to most of the Caribbean, visit Disneyland and Disney World each year, and have recently discovered a love for Europe.  continue reading


Should I Charge Premium Prices

As a shop owner considering charging premium prices, you’ve likely realized that in order to charge a premium price, you need to provide a premium service. But what does premium even mean? How is it defined when there are other shops marketing premium services but all delivering different levels of service? That’s the thing about premium. Premium is a relative idea that does not mean the same thing to every person. How a potential customer defines and understands premium depends  continue reading


The Shop Winning the Profit Game: European Autowerks

If there’s one thing you should know about by now, it’s that our entire team is committed to making sure auto shop owners are thriving in both their personal and professional lives. Because of this belief, we’ve gotten to work with some amazing clients and watch as they’ve grown to become shining examples for the industry to follow. As part of our newly launched newsletter (click here if you haven’t signed up yet), we’re taking the opportunity to spotlight a  continue reading


Yes, More Rules

I’ve been practicing minimalism since November of last year. It’s been an interesting experience and probably the one that’s changed my perspective the most. When I started, I was spending well over the amount that I made, and I was spoiling my new love interest. I took her to lavish dinners, bought her extravagant gifts, the whole deal. I was seriously in debt and I bought more and more things to distract me from that realization. I was living off  continue reading



Managing Auto Shop Reviews: The Good, The Bad, & How to Handle Them

Consider today’s world of digital marketing, social media, websites, and instant messaging. What do you think customers are looking at most when they find your shop for the first time? While the content and appearance of your site and social channels is important, one of the first places potential customers flock to is the review section. Reviews have become gold, a currency that you can use to boost your image or one that can easily drown you in the debt  continue reading


Is Employee Training Worth It?

Is employee training worth it? It’s expensive, pulls them away from work, occupies weekends and/or evenings, and they may even get paid to go. We’re talking a lot of money here! How can anyone justify it? The answer is, you can’t afford not to train them or have them trained. Stop, I repeat STOP trying to avoid training your staff! I’d rather pay to train someone and have them quit than not train them and have them stay! Having employees  continue reading