A Look at Joining the Institute

Marketing has been my passion for more than four years now; there’s just something about combining the psychology behind decisions with in-depth data analysis that has always drawn me in. Most of my years in marketing have also been focused on travel, and it’s no surprise that it quickly became a passion as well. My husband and I have traveled to most of the Caribbean, visit Disneyland and Disney World each year, and have recently discovered a love for Europe.  continue reading


The Shop Winning the Profit Game: European Autowerks

If there’s one thing you should know about by now, it’s that our entire team is committed to making sure auto shop owners are thriving in both their personal and professional lives. Because of this belief, we’ve gotten to work with some amazing clients and watch as they’ve grown to become shining examples for the industry to follow. As part of our newly launched newsletter (click here if you haven’t signed up yet), we’re taking the opportunity to spotlight a  continue reading



Managing Auto Shop Reviews: The Good, The Bad, & How to Handle Them

Consider today’s world of digital marketing, social media, websites, and instant messaging. What do you think customers are looking at most when they find your shop for the first time? While the content and appearance of your site and social channels is important, one of the first places potential customers flock to is the review section. Reviews have become gold, a currency that you can use to boost your image or one that can easily drown you in the debt  continue reading