Who We Are & What We Do

The Institute of Automotive Business Excellence is a team of like-minded automotive business consultants and professionals focused on the betterment of ourselves, our customers, and our industry. We understand the importance of high-quality education, especially when it involves creativity and ingenuity.

We have a singular mission at the Institute: to improve the automotive industry. Not only do we help individual automotive service and repair shop owners better their business, we help them better their lives and, as a result, the automotive industry itself.

Our team of leaders, consultants, professionals, and creators is different from many others, because we care about every interaction. The Institute’s foundation is built on four pillars:

Having fun isn’t just about feeling good – it’s about making learning and implementing business practices easier.

By making sure we have fun in almost everything we do, the Institute team makes bettering your business manageable. And we never take ourselves too seriously at the Institute!

Providing cutting-edge consultation isn’t just about having the best information for our clients. It’s about staying on top of the trends and knowing what’s happening in the automotive industry.

The Institute team is dedicated to staying relevant – both in what we teach and how we teach. We’ll help you navigate what’s going on in the industry and how your business can take advantage at all times. We’re not dinosaurs; we understand that times are changing, and adaptation is important in all aspects.

This isn’t about putting business owners against each other or championing cutthroat competition. The Institute believes in everyone winning. Because when each shop takes the time to better their business and focus on their own value, the industry becomes better. And with a better industry, it becomes even easier to continue seeing success in your business and personal life. We don’t want just a few shops to thrive, we want everyone to thrive.

It’s not just about us. Our goal is to make an impact on the world. Just imagine if every potential customer knew the value automotive repair and service shops provide and were willing to pay for that value? Your techs would benefit, your shops would benefit, your customers would benefit – everyone in the industry would be lifted. And that betterment would impact their personal lives as well, creating a ripple effect of good. The Institute is working to change the world, one automotive shop at a time.

Each of our programs, classes, conferences, and meetings are centered around our mission of improving the industry. Whether you’re seeking one-on-one help, group training, a sales program, or online training, we’ve got you covered. Take a closer look at our team below and contact us to begin bettering your life now!

Our Team

Cecil Bullard

Cecil Bullard

Chief Executive Officer

Cecil Bullard has been a mechanic/technician, service advisor, Manager, Owner, teacher/trainer and Consultant in the Automotive Service and Repair Industry for more than 40 years. He is a published author of numerous articles and has been a featured speaker at CARS in Las Vegas, VISION in Kansas City, ATE in Washington State and various other conferences throughout the years.

Cecil is currently a Management Trainer for the WorldPAC Training Institute, CEO of the Institute for Automotive Business Excellence, and Mentor to many owners, managers and service advisors that want to be the best. He loves educating others.

BJ Lee

BJ Lee

V.P. Client Development

Throughout the years, B.J. has managed, owned or partnered in several repair shops and has gained a wealth of experience in which he used to train others within his own organizations as well as abroad. Sales skills are a great strength for B.J. as he always delivers the benefits of the sale to his clients and settles for nothing less than high marks in customer satisfaction.

Whether working in a high-end store or a small rural community, B.J. can easily adapt to any challenges quickly. B.J.’s success and experience has given him the opportunity to partner with Cecil and the Team at The Institute and to be a Consultant to other shop owners and service advisors. Moving up quickly in the field of Business Consulting, B.J. is making a name for himself and loves to see the positive changes within the auto repair industry. B.J. also has written monthly Shop Smarts columns for Ratchet + Wrench Magazine.

Married to his wife Rachel for 30 years, they have son Bobby and daughter Jena and are enjoying their 1st grandchild, Willow Monroe. B.J. and his wife frequent Hawaii and plan to retire there.

Kent Bullard

Kent Bullard

V.P. of Operations

Kent manages operations for the Institute for Automotive Business Excellence, contributing to creative projects as much as possible. He practices minimalism in his personal and professional life, believing in finding true meaning in our experiences. As an expert in gamification, Kent also runs his own company, WorkLifeGame, to provide insight and consultation on training, business practices, and lifestyle changes. Husband and father to a beautiful wife and two smart boys, Kent would rather spend a weekend camping with the family than anything else.

Scott Caster

Scott Caster

Consultant

Scott is a consultant with the Institute for Automotive Business Excellence, where he brings decades of skill and experience to help his clients realize their business goals. He is from Middleton Idaho and earned a B.A. in Management from St. Mary’s College of California.

He has built an impressive resume, serving for 8 years as an air traffic controller in the Naval Reserves, spending 14 years as a Law Enforcement Officer, and running a successful auto repair shop for 16 years. Scott is an ASE Certified Tech and Service Advisor, and received the ATI award for highest gross profit in 2010.

Drawing from his experience in the military, law enforcement, and as an award-winning shop owner, Scott has found great satisfaction as a coach and consultant. In his own words, he says, “I’ve overcome just about every obstacle of owning an automotive business and I’m 100% dedicated to my client’s success. Every professional needs a coach or consultant to assist in their success. Once I decided to change myself—to be a person that makes things happen, the business I owned changed. I can help you can make those changes, too.”

When Scott’s not helping others grow their businesses he enjoys spending time with family, hunting, fishing, or relaxing on a cruise ship.

Ryan Clo

Ryan Clo

Consultant

Ryan Clo is a twenty-two year veteran in the Automotive Service industry. Ryan owns two shops in Cincinnati, OH, both are highly regarded, automated, and profitable. Ryan works with The Institute for Automotive Business Excellence as a consultant, teaches business classes, and writes for Ratchet+Wrench magazine as a member of their editorial board. Ryan also volunteers for a local non-profit as a financial advisor.

Michael Aragon

Michael Aragon

Production Lead

Michael was born and raised in Colorado and has lived in Utah for 7 years. He has a passion for creating stories and content that both supports and impacts the people around him. Joining The Institute team has given him a step into the automotive world and the opportunity to truly impact lives in this industry. With his eye for creativity and a “Get It Done” attitude, he has the drive to succeed at what he does.

When he is enjoying his free time, he still shares the same passion to create with photography and videography, which connects him with new people every day. He also has a passion for coffee and the power it has to connect people all across this world.

Lex Tingey

Lex Tingey

Marketing Coordinator

Lex holds a Bachelor of Science in both Psychology and Information Technology and is set to finish a Master’s in Management in 2021. She has used her range of education to become a marketing professional intent on helping others. In her opinion, there’s no point in marketing your product or result if it doesn’t better the world.

When she’s not posting to social media or researching SEO techniques, you can find her traveling the world with her husband or curled up on the couch with a good book.

Alan Hammer

Alan Hammer

Sales and Customer Relations Director

Alan went to school to become an automotive technician. However, he found the financial opportunities outweighed the cost and decided to take a slightly different route.

Alan has worked in sales and customer relations for the better part of 10 years, which allows him the chance to show people that this industry has some incredible opportunities. Luckily, he says, The Institute provides him a wonderful platform the work from, showing shop owners how they can become more profitable, and better yet, more satisfied.

Kurt Pruhs

Kurt Pruhs

Information Systems Director

Kurt is the Information Systems Coordinator for The Institute. He earned a degree in Family and Human Development from Utah State University and later studied programming.

As a web developer he built a learning management system and interactive training for furniture sales, designed an application for payroll and time tracking, and manages The Institutes web services.

He enjoys pizza, diet Pepsi, baking, woodworking, carving, reading, and learning. He especially loves his wife, 3 daughters, and a very special granddaughter.