A Better Business, A Better Industry, A Better Life

We strive for success, whether in business or in the lives of those we interact with. We want to create professionalism and pride in our industry and do so with honesty, integrity, and compassion. The Institute is a force for change, passionately pushing the boundaries of what success in our industry looks like.

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What can our team offer your Automotive Business?

The Institute for Automotive Business Excellence provides Convenient & Affordable Online Education for Business Owners, Managers, Service Advisors and Technicians. We offer the most comprehensive education in the industry and have something for everyone. We evaluate where you are now and help you get to where you want to be.

Whether you choose to view one of our convenient, online training classes, attend a workshop or webinar, have us perform a Business Success Plan shop evaluation for you, or take advantage of our Automotive Business Masters phone and on-site coaching, you will find superior education at an exceptional price!

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Randy Hoffman Randy Hoffman

“Our Customers Are More Satisfied, My Staff Is More Productive” Hiring The Institute team as a consultant was the single most important decision that I’ve made in the 13 years that I have owned an auto shop.
Their recommendations and support have led to improvements in every area of my business. Our customers are more satisfied, my staff is more productive and better compensated, and the shop is running more efficiently.
Our average customer repair order increased 30% in the first 6 months after hiring The Institute for Automotive Business Excellence, and an additional 30% in the 6 months following that. Our total sales have increased 30%, and we are spending our money more strategically. The Institute’s guidance has been truly transformative for our shop.

Bryan and Becki MCginnis Bryan and Becki MCginnis Owners - Autovantage Service Center

“We Now Have Purpose In How We Run Our Business” When we opened up our shop we were not supplied with the “Everything You Need to Know to Run Your Business” manual. We did the best we could but without knowledge we had no power to prosper. That is when we met the team at The Institute. Their knowledge and go get em’ attitude got our attention.
What they offered us was the meat and potatoes of what we needed to do for our business to grow. We had been to many management classes & trainings but always felt there was too much touchy feel good stuff. After working with The Institute we now have purpose in how we run our business and we are prospering. The Institute team will not disappoint in helping get your business on track if you allow them to.

Brian Sum Brian Sump Owner - Avalon Motorsports

“We grew 100-200% year-over-year during our consultation” The first time I heard the team at The Institute present, I realized they were masters of the industry. Between our interaction with their team as private consultants and attending several of their classes, we grew 100-200% year-over-year during our consultation period with The Institute and I have the confidence to run my business successfully for many years to come. The team at The Institute has experience as technicians, service advisors and managers at some of the top independent shops and dealerships in the country and this alone gives them an edge over many of the other consultants in the industry.


Why we do it: Making You A Priority Every Step Of The Way

  • Everyone Wins - The customers, the employees, the owner,the business, and the industry
  • Continually Educating - Ourselves and others for the best results in work and life
  • Always Remain Relevant - Actively innovating and investigating new technologies, strategies, and shifting trends
  • Having Fun - You should enjoy what you do and be successful doing it

4 Reasons Why Someone Becomes an Automotive

Service Repair Business Owner


Money: You saw your business as a way to take care of your financial security. We have the tools and experience to grow your financial possibilities.


Control: You thought being your own boss would give you more control over your life. We can help with the stress of owning and operating a business, let our experienced consultants give you the control you’re looking for.


Time: You wanted the opportunity to have the time you need to do the things you love. We work to provide ourselves with opportunities to live and grow, and your business should be no different.


Seredipity: You were in the right/wrong place at the right/wrong time – it just happened. We can help you identify the direction you want for your company and your life.


we have to offer

Teaching You How To Build Success

Complimentary Business Analysis


We believe that Knowledge is power – specific knowledge applied correctly achieves results. With the proper tools and knowledge, we believe that we can help everyone win; the owner, the customer, and the industry. For over 40 years, our company has been acquiring knowledge, and the last 20 passing that knowledge on to our clients.

Our Knowledge Center is a repository for everything we have learned and everything we are now learning. Many shop owners, managers and service advisors have used this knowledge to better understand and run their businesses, better manage their staff and improve their results. If you would like to increase your automotive specific business knowledge, as well as have a more profitable and well run business, click below to gain access to our vast library.

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Consulting Services for you


We believe that each business is unique, even though we all face some of the same challenges. To meet this demand, we have created a combination of memberships that will allow us to help everyone in the way that they prefer and can afford. We have options that allow you to take what we have learned and apply it on your own. We have options where we can assist you only when you need us. For people who want more involvement and coaching, we can help you to get what you want by working together with you to better understand your goals and how to achieve them. We can help you as little or as much as you desire to achieve the life you want to live.

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Helping you Achieve your Goals

Many Shop Owners feel that their business runs them. Others feel that they are slaves to their business. We can help you gain control of your business and achieve your dreams. Start by clicking below for our complimentary business analysis. One of our industry professionals will look over your numbers and send you an analysis that explains several small changes you can make to improve your results. Then if you desire, we will set up an online meeting with you to discuss your results and give you 15 to 20 minutes of our time discussing those things that will help you improve your business. We will not give you a sales pitch and there are no strings attached to this analysis, you can choose to take the information and make the changes alone or you can choose to join us at the Institute where our team will help you understand and take the steps to achieve your goals.

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