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Selling Service with Confidence and Clarity

I think Confidence and Clarity are at least two traits you must have when selling services to your customers. Without the two, you are surely hurting your potential sales goals. Think about when someone is trying to sell you something, how do you feel? Do you want someone who knows their product or service well? How about someone who is hesitant and wishy-washy? Do you want them to be clear and confident in what they are telling you? I think so…. so when you are dealing with your customers you should be well informed on the product or services your are selling, be able to answer their questions with confidence, make them feel warm and fuzzy about their decision to buy from you.

So what I recommend is:

  • Keep up to date on current products and services you sell. When your suppliers offer information or classes on their products, read up, take informational classes.
  • Take classes along with the technicians from time to time. Talk to your techs, pick their brains. This will help increase your knowledge base in the technical areas. You don’t need huge amounts but a little goes a long way.

By constantly working on yourself and gaining the knowledge to be your best, you will gain the confidence you need to exceed your goals. Nothing is better than knowing your product and services and being able to sell with clarity and confidence.

Blog post by BJ Lee